Websites2025Concept project
FORM / OBJECT
Fashion e-commerce experience
An independent concept project, created to explore a product direction.
The overview
A quiet, tactile storefront for considered everyday pieces.
The objective
Let the product, its material, and its context take the lead in a focused commerce experience.
Design direction
Soft neutrals, expressive product crops, and purposeful typography create the feeling of a print fashion journal.
Key features
Every detail has a reason.
01
Editorial collection pages
02
Product storytelling
03
Refined shopping flow
04
Mobile-first storefront
TechnologyShopifyReactLiquidFigma
In the details